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Be warned men, take note women...Ladies in red attract more attention, and a mans wallet...
A new study has shown that men are more attracted to women in red outfits and are much more likely to spend more money on them on a date.
The study involving 149 men and 32 women published in the "Journal of Personality and Social Psychology" found that men are much more eager to go to bed with women in red, way more than those in other colors.
"I'm not going to let my 16-year-old daughter wear red, let's put it that way," says study author Andrew Elliot, a professor of psychology at the University of Rochester. "I do think a female who's interested in a male and going on a date ought to pull that red shirt out of the closet, because most likely it will make her more attractive to him."
More from the Scientific American:
"Women surveyed didn't rate their red-clad sisters as being any more attractive than those sporting garb in other hues, and neither they nor the guys found the ladies in red to appear any more likable, nicer or smarter than those in other colors. "
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"That suggests that red has a very specific color association with sexual behavior, Elliot says."
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"Women are likely to show a similar level of increased attraction to men in red in follow-up research he's doing now, Elliot adds."The hypothesis is that you're going to see the same thing for females rating males, but through a different process," he says. "Females are more attracted to dominant, higher-status males. "
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Red is a dominant cue in the wild when it's shown on a male. So human females who see red on a male will view him as more dominant, and that will lead her to be more attracted to him."
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